Google has recently unveiled a new version of its core search product, which uses generative AI to provide more information and context to users’ queries. The new search experience, called Search Generative Experience (SGE), is designed to answer complex and novel questions that traditional Google search may not be able to handle. But how does it differ from Google’s other AI-powered product, Bard chatbot, which also uses generative AI to create content and hold conversations? Here are some key differences between the two:

Purpose and use cases

The main difference between SGE and Bard chatbots is their purpose and use cases. SGE is meant to enhance Google’s existing search engine, by providing more comprehensive and relevant answers to users’ queries. It can also help users explore topics in depth, by allowing them to ask follow-up questions in a conversational mode. SGE is intended for finding and seeking information, such as locating something to purchase, researching a topic, or planning a trip.

Bard chatbot, on the other hand, is meant to be a creative collaboration tool, that can generate software code, write captions for photos, or compose poems and stories. It can also hold human-like conversations with users, by using a persona and a sense of humor. Bard chatbot is intended for creative and fun purposes, such as generating ideas, learning new skills, or entertaining oneself.

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Response style and format

Another difference between SGE and Bard chatbots is their response style and format. SGE’s responses are more factual and informative, as they are based on synthesizing information from across the web. SGE’s responses also include links to the sources where it got the information, so users can verify and dig deeper into the results. SGE’s responses are formatted as a snapshot of key information at the top of the results page, followed by the traditional links to the web.

Bard Chatbot’s responses are more creative and conversational, as they are based on generating original content from scratch. Bard Chatbot’s responses do not include links to sources, as they are not meant to be factual or authoritative. Bard chatbot’s responses are formatted as a chat message in a text box, where users can type their input and see Bard’s reply.

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Personality and interaction

A final difference between SGE and Bard chatbots is their personality and interaction. SGE does not have a personality or a voice, as it is not designed to be a chatbot with a character. SGE’s responses are neutral and impersonal, as they are meant to be helpful and informative. SGE does not use personal pronouns or emoticons in its responses, as it does not have a sense of self or emotion.

Bard chatbot does have a personality and a voice, as it is designed to be a chatbot with a character. Bard chatbot’s responses are witty, as they are meant to be engaging and entertaining. Bard chatbot does use personal pronouns and emoticons in its responses, as it does have a sense of self and emotion.

Summary

Google’s new AI search (SGE) and Bard chatbot are two different products that use generative AI for different purposes and use cases. SGE is an enhanced version of Google’s search engine that provides more information and context to users’ queries. Bard chatbot is a creative collaboration tool that generates content and holds conversations with users. Both products showcase Google’s advancements in AI technology and offer new ways for users to interact with information and content.